Business & personal protection

Protecting the business, and each other.

If one of you couldn't work tomorrow, what would happen to the company, and to your household? Most co-director couples haven't answered that question properly.

How we can help

Where couples usually need support.

Executive income protection

When two of you rely on the same business with no sick pay to fall back on, we weigh up personal income protection against a tax-efficient executive policy paid for by the company.

Relevant life policies

Life cover paid for by the company, often more tax-efficient than paying for personal cover out of taxed income.

Policies written in trust

Keeping a payout outside your estate for inheritance tax purposes, and making sure it reaches the right person quickly rather than sitting in probate.

Comprehensive critical illness cover

Not all critical illness policies are the same. We compare them on the detail, including cover for your children where it's appropriate.

How it works

From existing cover to a recommendation.

Step 1

Review your existing cover

We look at whatever protection you already have in place, whether it's still suitable, and where the gaps are.

Step 2

Match recommendations to you

Based on your needs, budget, income and tax situation, not a generic package applied to every client.

Step 3

Receive your holistic review document

A single document setting out the recommendation in detail, so you can see exactly what's been suggested and why.

Illustrative example

What this can look like in practice.

The scenario below is illustrative only, showing how this kind of cover can work rather than describing a real client.

Case one: Executive income protection

Two incomes, one business, no sick pay

When both of you rely on the same company for income and there's no sick pay to fall back on, income protection stops being optional. We compare a personal policy, funded from taxed income, against an executive income protection policy paid for by the company, since the two are taxed differently when a claim is paid and the right answer isn't the same for every couple.

No sick payThe starting position for most director-only businesses
Personal vs. executiveCompared side by side before recommending either
Tax treatment differsHow the benefit is taxed depends on which route you take

Illustrative example only, based on a typical scenario. Figures are not a quote and individual circumstances vary.

Case two: Relevant life vs. personal cover

Relevant life cover instead of personal cover

Personal life policies are often set up when a relevant life policy would have suited the director better. A director was paying for personal life cover from taxed income. Moving to a relevant life policy let the company pay the premium as a business expense instead, for the same level of cover.

£1,100Estimated annual saving
0%Benefit-in-kind tax on the premium
Same dayCover level unchanged

Illustrative example only, based on a typical scenario. Figures are not a quote and individual circumstances vary.

Case three: Writing policies in trust

Making sure the payout reaches the right person quickly

A protection policy that isn't written in trust can end up as part of your estate, potentially increasing an inheritance tax liability and leaving the payout stuck in probate for months at exactly the time your family needs it most. Writing a policy in trust keeps it outside your estate and lets it pay out directly to whoever you've chosen, often within days of a claim being accepted rather than waiting for probate to conclude.

Outside your estateReduces potential inheritance tax exposure
Days, not monthsPaid directly to your chosen beneficiary
No extra premiumSetting up a trust doesn't cost more to arrange

Illustrative example only, based on a typical scenario. Figures are not a quote and individual circumstances vary.

Case four: Comprehensive critical illness cover

Critical illness cover isn't one-size-fits-all

Critical illness policies vary hugely in what they actually cover, how many conditions are included, and whether cover extends to your children. We compare policies on that detail rather than on headline premium alone, and where it's appropriate, build in child critical illness cover so the policy protects the whole family, not just the person who took it out.

Conditions varyNot every policy covers the same illnesses
Child coverAdded where appropriate, often at no extra policy
Compared on coverNot chosen on premium alone

Illustrative example only, based on a typical scenario. Figures are not a quote and individual circumstances vary.

Business protection and personal protection policies have no cash-in value at any time and cover will cease if premiums are not maintained. Critical illness definitions vary between providers and not all conditions or family members are automatically covered. Trusts are not regulated by the Financial Conduct Authority. Tax treatment depends on individual circumstances and may be subject to change in the future.

Want to know what this could mean for you?

Take the free Couples Finance Score, or book a discovery call straight away.